{"product_id":"pyrogene-absinthe-girond","title":"Girond Absinthe Pyrogene","description":"\u003cp\u003eCeramic match holder advertising for the Girond distillery and its L’Aiglon absinthe\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAbsinthe Girond\u003c\/span\u003e\u003cspan\u003e was an absinthe brand produced in \u003c\/span\u003e\u003cspan\u003eSaint-Étienne\u003c\/span\u003e\u003cspan\u003e (Loire) in the late 19th and early 20th centuries, during the golden age of the “Green Fairy.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"text-decoration: underline;\"\u003eThe Girond company\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe company was run by the liquorist-distiller \u003c\/span\u003e\u003cspan\u003eJ. Girond\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eIt was first located at 23 Rue de Roanne (now Rue Bergson) in Saint-Étienne, before moving in 1900 to 50 Rue de la Préfecture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSurprisingly, the company advertised itself as a “\u003c\/span\u003e\u003cspan\u003eGreat Parisian distillery\u003c\/span\u003e\u003cspan\u003e,” a claim that even appeared on the factory building according to some period invoices. It remained in operation until \u003c\/span\u003e\u003cspan\u003e1913\u003c\/span\u003e\u003cspan\u003e, shortly before the ban on absinthe in France (1915).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe products\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGirond notably offered:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eAbsinthe Girond\u003c\/span\u003e\u003cspan\u003e “oxygenated green and white”\u003c\/span\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cspan\u003eA “\u003c\/span\u003e\u003cspan\u003every old rectified\u003c\/span\u003e\u003cspan\u003e” version\u003c\/span\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cspan\u003eAlcohol content ranging from around \u003c\/span\u003e\u003cspan\u003e65% to 68%\u003c\/span\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cspan\u003eAnother absinthe named \u003c\/span\u003e\u003cspan\u003eJygée\u003c\/span\u003e\u003cspan\u003e (created from the initials J.G. of J. Girond)\u003c\/span\u003e\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eThe brand won a \u003c\/span\u003e\u003cspan\u003egold medal in Paris in 1900\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAdvertising items\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLike many distillers of the era, Girond distributed numerous promotional materials: blotters (advertising desk pads), match holders, carafes, etc. Some of these objects still circulate today among collectors of absinthe and Belle Époque advertising memorabilia.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eContext\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAbsinthe Girond is part of the abundant regional absinthe production that existed in France before the 1915 ban. Saint-Étienne was not a major production hub (which was primarily located in Pontarlier), but the city had several liquorists who marketed their own absinthe.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe brand disappeared with the prohibition of absinthe and was not revived thereafter.\u003c\/span\u003e\u003c\/p\u003e","brand":"L'échoppe de Thibaud","offers":[{"title":"Default Title","offer_id":58607216755036,"sku":null,"price":349.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/9170\/1340\/files\/IMG-3336.heic?v=1786365138","url":"https:\/\/lechoppedethibaud.com\/en\/products\/pyrogene-absinthe-girond","provider":"L'échoppe de Thibaud","version":"1.0","type":"link"}