Liebig embossed sheet metal

This is an embossed (or stamped) advertising tin sign, lithographed in color.

It depicts the Genuine Liebig Meat Extract. In the center, a globe topped by the brand's characteristic jar, with the inscription "LIEBIG" in red. Surrounding the globe is a farandole of young women in traditional costumes from various countries (Europe and beyond), symbolizing the product's global reach. The title "VÉRITABLE EXTRAIT DE VIANDE" appears in large letters in an arc at the top.

This type of tin sign (stamped and printed metal) was intended for display in shops or windows. The example in the photo is mounted in an antique carved wood frame.

Circa 1900 (late 19th – very early 20th century).
The composition (globe + folk costumes) and the design of the jar correspond exactly to known tin signs from this period, some of which were intended for the Uruguayan market (Fray Bentos factory).

It is a fine piece of advertising memorabilia from the Belle Époque, rarer and more sought after than a simple enameled Liebig sign from the 1930s-1960s.

The label confirms its authenticity and specifies its origin.

It is the original label of the Parisian manufacturer/framer Maurice Volet, who specialized in "inalterable advertising panels" (advertising tin signs) and "tin framing."

This same label appears on a nearly identical example sold at auction (Debaecque), described as an "embossed advertising tin sign [...] Paper label of the Parisian manufacturer Maurice Volet glued to the back."