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L'échoppe de Thibaud

Peppered Sheet Metal

Peppered Sheet Metal

Regular price €289,00 EUR
Regular price Sale price €289,00 EUR
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Lithographed tin sign for Poivrossage pepper

Poivrossage is a brand of packaged pepper sold in triangular sachets for 1 franc, presented as "the real pepper."

The slogan emphasizes authenticity at a time when culinary pepper was often adulterated (flour, starch, bark, other berries). The name plays on "poivrage" (peppering): the act of adding pepper, but also a guarantee of genuine pepper.

Grocery advertisement: smiling cook, red and gold packet, "On sale here" notice. An advertising card dated 1932 (printed by Gossart, Paris) exists at the Forney Library; the tin sign is of the same type, 1920s-1930s.

A mass-market brand rather than a prestigious spice house: it disappeared with the modernization of grocery stores and post-war industrial packaging.

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